Tell Sephora, Marc Jacobs, Louis Vuitton, Fenty, Dior and other fashion brands:
Join the Facebook ad boycott and demand Facebook ban hate speech and disinfo
Why is this important?
More than 500 companies--including Starbucks, Best Buy, Coca-Cola, Lululemon, Honda, Reebok, Hershey, Verizon, REI, and Colgate-Palmolive-- have joined a boycott of Facebook ads to push Facebook to stop the spread of hate and disinformation on the platform.
These companies joined the boycott thanks to public pressure, and Facebook's stocks plummeted as a result--costing Facebook and Facebook CEO Mark Zuckerberg billions of dollars and forcing Zuckerberg to acknowledge the boycott.
But Facebook still hasn't gotten the message, which is why it's critical that major corporations who posted on social media in support of the Black Lives Matter movement join the boycott--starting with LVMH, a billion-dollar company that owns brands including Sephora, Marc Jacobs, Hennessy, Dom Perignon, Givenchy, Louis Vuitton, and Christian Dior.
These high-end brands rake in millions by profiting off of Black artists and creators--like Beyonce, Tracee Ellis Ross, and Nicki Minaj--who promote their products on the red carpet and in their art. LVMH also owns Rihanna's Fenty line so it literally profits off of the work of a Black woman. LVMH has increasingly shifted its massive advertising budget to online ads (Facebook even used LVMH's Louis Vuitton brand as an advertising case study), so having these brands join the boycott would be a big blow for Facebook.
Zuckerberg posted a statement in support of the Black Lives Matter movement after the deaths of Breonna Taylor, Ahmaud Arbery, and George Floyd. However, statements of support are meaningless as long as Facebook continues to harbor white nationalists who incite violence against Black Lives Matter protesters, suppress voters, and spread racist fake news.
Facebook cannot hide from this moment of national reckoning on systemic racism. That's why we're partnering with a coalition of organizations to go after Facebook's profits by asking advertisers to stop buying ads on Facebook until it changes its policies.
Sephora, Marc Jacobs, Givenchy, Christian Dior, Celine, and other LVMH brands recently made public statements in support of the Black Lives Matter movement. But public statements without action are just posturing. It's time for these major fashion brands to put their money where their mouth is and stop spending ad money on Facebook until it takes action to protect Black people and our democracy. These brands rely on their reputation as aspirational and socially desirable, and that's exactly what makes them susceptible to public pressure.
We've already proven that together we can get major tech companies to ban racism and hate speech--your petition signatures pushed Reddit to change its policies and ban some of the most toxic forums on the internet. Now, let's force Facebook to do the same.
Tell Sephora, Marc Jacobs, Louis Vuitton, Fenty, Dior and other major fashion brands: Join the Facebook boycott to stop the spread of racism online.